The Client & The Challenge

BodyFit Fitness Club was looking for an update to its outdated website. They needed new copy with CTAs to entice customers and potential clients to take action on their updated webpage. BodyFit needed five pages of concise, professional copy.

Strategies and Implementation

We started by identifying the mission statement and vision for Bodyfit in order to connect with the ideal client. After establishing a clear mission statement for the BodyFit brand we were able to establish a voice and style that speaks to the BodyFit client.