As a small marketing agency, we know that staying on top of the latest tools and trends is crucial for success. But with so many options available, it can be overwhelming to know which tools are worth investing time in.
The good news is, there are plenty of free tools that can help you save money while still allowing you to effectively market for your client's businesses.
Here are the top 5 free tools that every marketing agency should know about:
Databox: This powerful platform allows you to track and analyze data across multiple sources, including website traffic, social media, and email campaigns all in one place.
It also allows you to create custom reports and set up automated alerts, making it a no-brainer for any small marketing agency.
The free plan allows you to connect 3 sources for free.
Hootsuite: This social media management tool allows you to schedule and publish content across multiple social media platforms, including Facebook, Twitter, and LinkedIn.
Hootsuite also offers analytics so you can track the performance of your social media campaigns.
Canva: This graphic design tool makes it easy for anyone to create professional-looking graphics and marketing materials. It offers a wide variety of templates and design elements that can be customized to suit your client's needs.
There are a ridiculous amount of free design templates to choose from and customizing them to your project is fast and easy.
Email Octopus: This email marketing platform allows you to create, send, and track email campaigns, as well as manage and grow email lists of up to 10,000 subscribers and send 2500 emails per month - totally free. Email Octopus gives you so much value for free, it definitely ranks at the top of the list of the best free email marketing software out there.
It is worth noting that even the paid pro options are incredibly affordable for small businesses.
Google Ads: This platform allows businesses to create and run online advertising campaigns on Google properties, such as Google search, Google Maps, and YouTube.
It offers a range of targeting options and tools to help businesses reach their desired audience. A Google Ads account gives you access to one of the most effective free keyword research tools for SEO.
These are just a few of the many free marketing tools that are available to help you run your small agency more effectively.
Whether you're looking to improve your social media presence, track website traffic, or create professional-looking graphics, these incredibly helpful tools will help you get the job done without breaking the bank.