Email Sequence and Copy
TravelMore.com
The Client & The Challenge
TravelMore.com, a UK-based travel blog, published a new e-book product. TravelMore.com was looking for a way to increase their newsletter subscribers in order to drive traffic to their blog as well as increase sales for their old and new digital products.
Strategies and Implementation
I started by designing a funnel strategy and a lead magnet in order to move subscribers through to the desired end goal efficiently.
I also planned an email sequence to nurture newsletter subscribers into clients. In order to create brand authority and build confidence in the subscribers, I created SEO content for their blog and used that as newsletter content for the email campaign.
Configuring the Automated Sequence
The sequence designed for TravelMore.com was configured to segment subscribers and was automated to send emails at a set interval of every two days. The sequence works in the following way:
Warm leads are funneled to the site by the lead magnet (an interactive travel packing list).
The leads opt-in to the newsletter in order to receive the lead magnet and become a subscriber. The welcome email segments the subscriber into three separate lists.
Subscribers receive an email newsletter every 2 days with a list of the most recent blog content posted to TravelMore.com
The Email Sequence
The sequence created for TravelMore.com consisted of five emails which nurtured the subscriber over the course of seven days. The final email in the sequence presented a discounted product offer to the subscriber that allowed them to purchase the newly launched e-book product.
Results
Here’s what the e-mail sequence did for TravelMore.com:
TravelMore.com subscriber list growth
We created a new lead magnet to attract subscribers
We created a reusable email nurture sequence
We created new content for TravelMore.com
Hey [Subscriber],
Thanks for letting us help you take your travel to the next level! We're thrilled to have you on board and can't wait for you to start planning your next adventure. Whether you're looking to backpack across Europe or just save a few bucks on your next beach vacation, we've got you covered.
In the meantime, check out these comprehensive guides to get a running start on your travel planning!
The Big Guide to Budget Travel
Already have a destination in mind? Tell us where you are going by clicking ONE of the links below so we can customize content just for you. If you are planning to visit multiple destinations, just click "I'm going to multiple areas."
I'm traveling to South America
I'm traveling to Mexico/Central America
I'm traveling to Southeast Asia
I'm traveling to the Caribbean
I'm going to multiple areas of the world
We know you're probably chomping at the bit to dive into all the tips and tricks we've packed into our blog, so we won't keep you waiting any longer.
Go ahead and start packing your bags, because the world (and your inbox) is about to get a lot more exciting.
Happy travels!
[Signature]
Email 1 - “Welcome! Are you ready to start traveling more?”
Email 2 - “Here are some articles you might find useful...”
Hey [Subscriber],
We’ve been busy this week publishing loads of fresh, new content so we wanted to send you our three favorites.
We hope these articles will inspire you to take the next step toward planning (and booking) your dream vacation!
My Favorite Destinations in Asia
How to Travel Eastern Europe on a Budget
Remember [Subscriber], as the proverb goes: "A journey of a thousand miles begins with a single step."
So, let’s take that first step together!
Happy travels!
[Signature]
Email 3 - “The travel inspiration continues!”
Hey [Subscriber],
We hope you've been enjoying all the travel content so far! We’ve got some new articles packed with insider tips and recommendations for destinations all over the world.
Here's a quick rundown of what's new:
Prague: An Off the Beaten Path Guide - Learn the hidden secrets spots AWAY from the popular tourist hotspots in Prague.
Tips and Tricks for Budget-friendly Travel - All the best tips for finding affordable flights and accommodation. Learn how to stretch your dollar further once you've arrived at your destination.
Discover Kamakura: A Day Trip From Tokyo - Get away from the hectic big city life in Tokyo and slow down a bit in the seaside town, Kamakura. Eat the best food, see the attractions and relax on the beach!
We hope these articles will give you the inspiration you need to start planning your next adventure.
Happy travels!
[Name]
Email 4 - “Check out our newest article!”
[Subscriber],
Have you ever wondered what it’s like to stand almost two miles above sea level?
In this week’s feature article, you’ll learn the best way to get to the top of Monserrate, the monolithic mountain peak that overlooks Colombia’s capital city - Bogota.
You’ll also find out all the best places around the city to eat, explore and shop on a budget.
Click here to check it out ⇒ Bogota’s Best: Can’t-Miss Spots
If you have any questions about the article (or anything else, for that matter), let me know. I'm always happy to help!
Happy travels!
[Signature]
Email 5 - “A special discount is waiting inside!”
Hey [Subscriber]!
First, we want to let you know that we truly appreciate you! We are so glad that we can help you take your travel planning to the next level.
We are also super excited to announce that we have finally released our Guide to Budget Travel! This new book is packed with so many money-saving tips and tricks for smart budget travel it's sure to pay for itself!
[Product Image]
Even better news - we created a discount code just for you! Use the code BUDGET15 to get a discount of 15% off your order.
But hurry! We can only make this offer available for the first 100 people who make the purchase.
Happy travels!
[Signature]
